Google Algorithm Change
By admin | February 28, 2011
Google has changed their algorithm and it has set the SEO world on its ear. Apparently this all came about because of a NY Times article on JC Penny: http://www.nytimes.com/2011/02/13/business/13search.html?_r=2&scp=2&sq=jc+penny&st=cse
Looks like they had some very intense SEO running to get those results, but they got ratted out by the article. Now all the fallout is occurring in the SEO world as we scramble to figure out exactly what happened.
A couple of things have changed, and they relate to:
- Exact match domains (EMD’s)
- Content Farms
- Spammy links or Low quality links (all the more reason to build your own link juice machine!)
One of the issues is a post I just wrote about exact match domains. With the new algorithm change these domains seem to have less value now, unless it is an aged .com. I personally know of some people who had new EMD’s that were on page 1, now they are no where to be found! So now it may appear that my posting is a historical document.
Ah, how times change so quickly in the SEO world. That’s one of the reasons I love it, because new holes that no one else sees will open up.
Anyway, it’s going to take some time to figure out exactly where the devaluation has occurred. But figure it out I will. Time to do some testing!
EDIT: Wow! A number of websites that I had been working on dropped from page 1 to… 60!!